Lei Jun - billionaire entrepreneur - in Beijing is notorious for his apple like smart phones. He is known as Steve Jobs of the east by many Chinese consumers, although the title may be a little stretched he certainly built a giant company. The design, marketing and strategy seems to be mimicking Apples marketing strategies. His company called Xiaomi manufactures and sells smart phones that closely resemble the IPhone. The phones are so popular among Chinese consumers that the first release of the phone was sold out with in a single day. The main reason why Xiaomi's smart phone is so popular is not because of its specs, it is due to the great value in price of the smart phone. A typical smart phone from Xiaomi will cost half the price of an iPhone or an galaxy. This price advantage gives Xiaomi a slight advantage in attracting large groups of consumers to purchase their smart phones. Although the company has still a long ways to go in order to compare with Apple, it is on the right track on becoming a super tech giant.
The poor enforcement of antitrust laws in China have caused a surge of knock-off brands to appear
in the Chinese market. One would be surprised to see the striking similarities between the actual brand and the knock off brand. Due to China's poor copy right laws it has become increasingly risky for new companies to enter the Chinese market simply because they risk their technology being stolen. It will be primarily up to the Chinese government to enforce copy right laws in order to protect new innovation. By enforcing such laws, will give companies the opportunity to patent a certain technological innovation and advance it.
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