Vehicle Market executive summary

    The multinational vehicle producer will continue its direction of international expansion and enter the Chinese market. With the middle class continuing to emerge and rise in income, the vehicle producer has an opportunity to profit off of China's developing economy. The vehicle producer will focus targeting the middle class and marketing its sedans. Also as the economy continues to prosper, the high income class of China is demanding more luxurious goods and transportation. Therefore there is an excellent opportunity for the vehicle producer to market its high-end limousines and establish its product early on in the market. Location will be extremely important in distributing the vehicles; the vehicle producer will target key cities such as Beijing, Shanghai and Chongqing. Trucking will be the main mode of transporting the containers from ports to the key cities. To avoid risk of fraud the vehicle producer should be cautious when hiring trucking firms.